Founded by Sajid Dadabhoy, Pith is a retail space that was established with a mission to preserve the traditional Pakistani crafts by offering it a gateway to reach a much larger, metropolitan audience. What started as a humble setup of displaying home furnishings made by local craftsmen is now home to custom designed merchandise by craftsmen from all over Pakistan, all the way from southern Khairpur to northern Swat Valley. While the operations and offerings have expanded significantly, the mission at core remains intact - preservation of traditional craft and making it economically viable for artisans to continue producing and honing their skills.